Marathi is an Indo-Aryan language. It is primarily spoken in the West Indian state of Maharashtra. Marathi is one of the most widely spoken languages in the world. Worldwide, approximately 95 million people speak Marathi. Globally, the language is the 10th largest by the number of speakers. In India, Marathi is the third most widely spoken language by the number of speakers after Hindi and Bengali.
Marathi is one of the 22 scheduled languages of India, the official one in Maharashtra, Goa, and the co-official one in Daman and Diu, and Dadra and Nagar Haveli. It is one of the oldest literature, some as early as dating back to 600 AD! The language has several different forms and dialects, and interestingly, people also believe that the language, in Maharashtra, changes after every 10-12 Km.
Some of Marathi’s major dialects include the Varhadi Marathi, Thanjavur Marathi, Judeo-Marathi, Maharashtra Konkani, and the East Indian Marathi. The Marathi accent, local words, phrases, approach, etc. across different parts of Maharashtra, varies from each other to a significant extent.
For instance, the Marathi spoken in Vidarbha (eastern part of Maharashtra) is different from that of the Marathi from Malvan (coastal (western) part of Maharashtra). Similarly, the Marathi from regions like Kolhapur, Khandesh (northern Maharashtra), Mumbai, Pune, Solapur, Marathwada (central Maharashtra), areas bordering Chhattisgarh, and those of Andhra Pradesh, Telangana, Karnataka, etc. are different from each other.
All in all, there’s a lot of variety of Marathi in and around Maharashtra. The reason for this sizeable geographical expanse of Marathi is that present-day Maharashtra was divided into various regions during the British rule. So, that made some part of Madhya Pradesh and Andhra Pradesh a part of present-day Maharashtra. Hence, one can find many speakers in Indore, Sagar, and some bordering parts of Andhra Pradesh and Telangana.
Besides, you can find a large number of Marathi speakers in Gujarat’s interior regions such as Baroda and others. Goa too has a large number of speakers, alongside Belgaum, Dharwad, Chikkodi, etc. in Karnataka that has a large amount of Marathi settlement and that too for generations.
Reasons to Add Marathi Language Support for Website
People from Maharashtra or precisely, Marathi people are spread across various regions of the world. They’ve been out mostly for jobs, and they are spread across multiple areas of the world, including the United States, the United Kingdom, the United Arab Emirates, Australia, New Zealand, Singapore, Mauritius, and many others.
The Marathi residents of these countries work towards the conservation of the language and culture through various Marathi groups (Mandals). These groups regularly organize Marathi-related functions, programs, and conferences.
Apart from these, you can find Marathi speakers in African countries like Uganda, Kenya, Tanzania, and some Asian countries like Japan, and China. However, the number isn’t as significant, as it is in the above countries.
The Marathi-speaking diaspora, which is settled abroad, mostly represents a group of qualified people, engaged in a range of occupations, including IT, entertainment, hotels, automobile, science, etc.
Growing Global – Reaching to Maharashtrian Community across Globe
Growing global doesn’t mean you stick to a unilingual website, for instance, an English one. In fact, with such an approach, you restrict yourself to a limited business environment, keep working with the same consumer-base, and confine the business opportunities.
Like most of the other Indians, Marathi people, especially those staying abroad, like to stay connected with their language. They love reading Marathi content, literature, and a lot of them prefer reading websites in Marathi. This is where Marathi website translations come into the picture.
Someone speaking Marathi abroad proves a soothing experience for the Marathi reader. Hence, if your website and brand speak in Marathi, they stand a higher chance of making it to the prospect’s thought process, and therefore positively influence consumers to increase regional online sales.
But, reaching out to the Marathi-speaking communities of India abroad requires accurate and connecting Marathi translations. They not only help you connect with the Marathi-speaking populace but also present you the opportunity to grow your business within the community. Further, they also pave the way to success in newer markets of that particular country.
So, whether you are into the consumer goods industry, or an e-learning company, targeting the Marathi-speaking community in Marathi proves a better strategy from the viewpoint of providing personalized service to your prospects. It helps you build sustainable relationships with the Marathi-speaking population and helps them get a localized experience.
The Need to Translate Your Website or Portal in Marathi
India is a land of diversity, wherein people speak thousands of languages and dialects. Hence, speaking the region’s language is as important as growing your business network there. Marathi is one of those many, and also among the most significant languages of India.
Considering the number of Marathi speakers across the country and particularly the economically crucial state of Maharashtra, going and growing global entails a strategy specific to target the Marathi-speaking population of the state. It includes translating web content into Marathi, and if possible, going the extra mile to translate the content into the respective dialects to foster even better penetration.
Now, there’s another aspect to Marathi language translations. Maharashtra has one of the highest numbers of regional internet users in the country. The internet user base is spread throughout the state, right from the western coastal regions to the forest-dominated eastern frontier.
Translating your website, irrespective of whether you from the agriculture business, an e-learning service provider, a logistics company, or an online shopping enterprise, is imperative to target the enormous internet user base of the state.
Let us consider an e-learning company planning to increase your regional user base, increase the number of e-learning downloads, and, therefore regional revenue. As an e-learning service provider, you must focus on translating your website content into the standard Marathi, as well as the dialects and the regional forms of the language, such as Konkani, Malvani, Varhadi, Agri, Ahirani, etc.
It will help you cover the entire state, and therefore be in a better position to outperform your competitors, build a sustainable business environment, and increase regional sales.
- Help consumers make informed decisions through local language content.
- Reach a larger number of Marathi-speaking prospects, and increase regional prospects
- Build trust and establish credibility among the local users.
- Create sustainable and regional business opportunities through increased lead conversions
- Become a local brand that people relate with.
- Increase regional sales that contribute to the overall organizational sale.
How to Translate Your Website in Marathi
Translating your existing website in Marathi is a crucial step for building local sales, and sustain in the market for a long time. Besides, it gives you the local advantage, wherein you transform into a household name for the users.
However, translating your website into Marathi isn’t as apparent as it seems. It involves taking care of a lot of essential elements, such as linguistic accuracy, cultural correctness, and technical appropriateness.
- Accurate Translations and Trusted by Reputed Brands
Human translations, and mechanical translations, although translate content, they don’t necessarily and completely ensure accuracy on all these fronts. They may result in a lot of errors, and which may prove a critical turn off for your prospects. Hence, you need a comprehensive website translation solution in the form of Website Translator – a translation solution that ensures translational accuracy on all the fronts!
The Website Translator is a comprehensive website translation solution that translates every relevant aspect of your website into Marathi. It has been trusted and recognized by many reputed Indian brands across various industries, including banking, eCommerce, automobile, agriculture, etc.
- Complete as well as Partial Marathi Website Translations
Besides translating the entire website, Website Translator also gives you the option to choose a particular part of your website to translate. So, in case you don’t want to translate the entire website, you may choose not to do so and select only that part that’s relevant to your business.
- SEO Compliance, and CMS, and Web Architecture Compatibility
As SEO constitutes an essential element of every business, Website Translator ensures SEO compliance and contributes to an enhancement in the search engine rankings through local language and voice search.
You can also use Website Translator to translate content in Marathi on every CMS, including WordPress, Drupal, Joomla, WooCommerce, Shopify, etc. The user experience remains consistent across various CMSs. The solution is also compatible with various web architectures.
- Data Security
The Website Translator doesn’t touch the source code of the website. Also, the deployment happens within your hosting or premises. So, your data remains secure at all times.
- Change Management System and Multiple Script Support
The translation solution comes with an efficient change management system. So, it supports changes, deletions, additions, and modifications across the entire website, and throughout every language on our website. Besides, Website Translator supports translations in multiple scripts, including Arabic, Latin, Devanagari, and CJK (Chinese, Japanese and Korean).
Marathi, considering its speaker base, and also consider the economic significance, and scope of Maharashtra, proves an important language to translate. Translating your website opens access to a large, relatively untapped regional base of Maharashtra. So, earn the local advantage by translating your website into Marathi only with The Website Translator.