With over 125 million native speakers and speakers spread across various regions of the world, Punjabi constitutes the 11th most widely spoken language in India and the third most commonly spoken native language across the Indian subcontinent. Punjabi is an Indo-Aryan language predominantly spoken in the northern Indian state of Punjab, and the native language of the Punjabi people.
Punjabi’s got multiple scripts. The Gurumukhi script is the current one. But, there have been many other scripts throughout history, including the Landa, and Devanagari. Besides these two, Punjabi is also written in the Braille, and Perso-Arabic (Shahmukhi).
In India, alongside Punjab, Punjabi is spoken across various other regions. It includes Haryana (wherein the language enjoys an official status), Delhi (where there are millions of native Punjabi speakers), and some northern parts of Rajasthan, Himachal Pradesh, and others. Apart from these states, the Punjabis are spread throughout many other regions of India, including Maharashtra, Gujarat, etc.
Punjabi speakers, over the years, have developed several different dialects, depending on the region where they are spoken, and the people that speak it. Besides India, Punjabi constitutes the native language of various areas of Pakistan. The difference here is that of the vocabulary, and also to some extent, the style and accent. For instance, while the Indian form is Hindi-mixed, one can term the Pakistani variant to be Urdu-Punjabi, as it makes the use of a lot of Urdu words while speaking Punjabi.
There are over 28 different dialects of Punjabi. These include the Standard Punjabi (Majhi), which is spoken by people from various regions of Pakistan such as Lahore, Sialkot, Gujranwala, Gujrat, Okara, Sahiwal, Kasur, Narowal, etc. Besides, other Indian and Pakistani dialects of the Punjabi language include Doabi, Malwai, Bagri, Puadhi, Bilaspuri, Bhataeli, Dhani, Chenavari, Awankari, Jhangochi, Dogri, Shahpuri, Gojri, Hindko, Modern Panjistani, Saraiki, and many others.
Why Your Website Should Be Translated in Punjabi
Punjabis, for years, have been known for their global presence. In fact, in countries like the United Kingdom, the United States, and Canada, Punjabis have established their unique identity, and have been living with the local population in harmony. In the UK and US, a lot of Punjabis have their own music bands, some of which are as popular as the native ones!
Globally, you can find millions of Punjabi speakers. The number is significant across countries like Canada, the United States, and the United Kingdom, wherein the language enjoys a popular status. In the United States, Punjabi is the twenty-sixth most spoken language.
On the other hand, in Canada, Punjabi is the fifth most widely spoken language after English, French, Mandarin and Cantonese. So much so, in Vancouver, you can find direction boards in Punjabi, and which is something that indicates the language’s prominence in the British Columbia province.
In the United Kingdom, Punjabi is only third to the native British and the Polish. Most of the Punjabis in the UK stay in West London, Southall. However, you may find a considerable number of Punjabis in Erith, Ruislip, Bexleyheath, Belvedere, etc. areas of London.
Besides these countries, you can find a lot of Punjabi speakers across the African continent in Kenya, South Africa, Uganda, and Tanzania. A large number of Punjabi-speaking diaspora reside in Malaysia, Australia, Philippines, Norway, New Zealand, Bangladesh, Nepal, Germany, Libya, Thailand, Hong Kong and Singapore.
All in all, you’ve got a lot of Punjabis spread across the world, and in large numbers almost everywhere. That is why Punjabi, when it comes to business, in particular, is an essential language to connect with the Punjabi-speaking diaspora residing almost every around the globe.
Translate Global Website in Punjabi – Help Your Punjabi Speaking Audience Bond Better With Your Brand
You’ve already seen how large the Punjabi community of India, as well as that of Pakistan is around the world. So, you must not restrict yourself to the local market, but increase regional sales by reaching out to the Punjabi-speaking population of the world.
Nevertheless, like most of the other Indian communities, the Punjabis spread across the globe, like dealing with brands that speak Punjabi, and seem more Punjabi than the existing brands. In such a situation, you need a strong localization strategy that helps you win the trust of Punjabis around the world, and penetrate those regions in a sustainable manner.
Now, what do you mean by a Punjabi localization strategy? Does it refer to translating everything in the standard form of the language, and leave the rest to the native audience to understand? No, not really! It refers to delivering a personalized approach. Now, penetration in the Punjabi-speaking regions may not require you to localize your business content in each of the Punjabi dialects. But, it certainly demands a strategy that categorizes the variants of Punjabi spoken by different communities.
For instance, as we’ve seen, the Punjabi that Indian Punjabis speak is somewhat different from that one that the Pakistanis do. This is something you must take care of while dealing with Punjabi language translations. Although the language may not be as different, the cultures vary, and scripts vary. Hence, the approach has to be different, and therefore the translations may also be a bit different.
Similarly, the Punjabi translation approach, while reaching out to the Punjabi-speaking population in the United Kingdom, the United States, and Canada will also be different from that of the ones you adopt the Indian Punjabis. That’s when you will be able to create a better and sustainable outreach within your targeted Punjabi market.
Website Translation: Way to Win the Regional Market in Punjab
If the speaker base of Punjabi is 70.6 million, and when the market is brewing opportunities across various industries such as manufacturing, service, education, hospitality, automobiles, etc. why not add Punjabi support, and get going with penetrating the Punjabi-speaking market?
Fortunately, the modern-day business owners don’t have to take their product to every door. The virtual medium has grown strong over the years, and people trust the internet more than the individual who knocks their door. In such a situation, the use of websites is quite apparent across the urban as well as the interiors of a particular state, which in this case, is Punjab.
Now, on the other hand, a lot of regional internet users in Punjab are unilingual, and hence, they look forward to dealing with Punjabi web content. Punjabi web translations, in this view, prove a significant step as they help you target the regional internet users in their language, and thereby pave the way to building native relationships with the Punjabi speakers.
Besides, translating your website from English to Punjabi helps your local users refer to content in their language, and understand your products and services better. It empowers them to make informed decisions, without wasting time on translating, or asking someone to translate every word they read on your website.
For you, on the other hand, all these factors collectively contribute to sustainable benefits in the form of increased native user trust, credibility, and therefore, increased online regional sales. In other words, accurate and sensible Punjabi website translations transform your brand into a habit for your consumers. Hence, you must add Punjabi support to your website, and win regional users.
How to Translate your Existing Website in Punjabi
If your regional internet users in Punjab demand a Punjabi-speaking website, you must deliver it to them through accurate Punjabi website translations. In a situation where the regional users dominate the market, and demand localized products, and content, you cannot work with a unilingual approach. You have to translate your website from English to Punjabi to establish a strong brand presence.
The Website Translator is a product that proves useful in this regard. It is a unique website translation solution that helps you translate your website from English to Punjabi, and from various other Indian and foreign languages into Punjabi. Website Translator is a comprehensive website translation solution that supports multiple scripts, including the Gurumukhi Punjabi script, and hence delivers accurate Punjabi translations for various industries and businesses.
The Website Translator, in a very short time, has won the trust of many reputed Indian brands from diverse businesses such as banking, manufacturing, etc. It is a secure solution, as it doesn’t touch the source code and the database of the website, and the deployment takes place within your hosting or premises.
It delivers a consistent user experience across all the devices, and its compatibility with various CMSs such as Drupal, Joomla, WordPress, etc. along with multiple web architectures gives it an edge over its competitors on the market.
The Website Translator serves as a comprehensive website translation that translates all the elements of your website, right from the website content, menus, widgets, banner text, etc. in the most appropriate form of the Punjabi language. But, the solution also helps you select specific parts of your website that you may want to translate. So, you may choose what to translate and what not to, with Website Translator.
Alongside, Website Translator is SEO compliant, and factors such as local language support help you enhance your search rankings across local searches, and voice searches. It comes with an efficient change management support that enables you to manage changes across all the website pages. So, the changes reflect throughout the website.
Language is a useful business tool that helps you connect with the local audience in the most comprehensive manner. Translating your website in the local language enables you to pave the way to increased regional sales by winning the trust of your native users.